AIPP Lectures

Kelly Tunney
AIPP Wedding Photographer

WPPI - US Photographic Organisation
- Interview took about 2 hours w/ explanation of what photographer offers, and what they expect out of the photographer.
- Don't necessarily talk about competitors.
- What you expect of them on the day, and leading up to the day.
- Encourage a waiting period before booking/paying which includes a non-refundable deposit.

- $700 to book date.
- Must be paid in full 2 weeks prior
- Suggest Gift Registry
- Don't back down from the 2 weeks pay.
- Does not do "Payment Plan" unless absolutely neccesary.

- Try to be flexible on $$
- Hi Res images on DVD
- Charge what is given, included non printed edit images.
- Prints at Newlab - Melbourne, and The Edge.



Hassleblad Seminar

- To import photos, select where they go on right side.
- Over exposed use recovery
- Shadows change the value on histogram
- Brightness for midtones
- EV- highlights
- White Balance - adjust w/b to seperate colours as much as possible - Temp&Tint- remember colour wheel.
- Temp to get blue go left to get yellow to right.
- Tint to get green go left to get magenta go right.
- Modify images in arrows tool to right of screen.
- For tethering right click and select designated folder.
- Exporting can export 2 files at once, highres tiffs and jpgs.



Ben Kopilov- Fusion Photography

- Produces album through Dream Productions or Timeless.
- Does not talk about $$ straight away even though customer asks bluntly.
- Get to know family and how they heard of photographer.
- Price (Creative Fee) - No cost to reschedule.
- $220 for time, shooting/viewing
- Full disc & Print quality images - start at $4000
- Price negotiable, less images less $$.
- After framing of images.
- Acknowledge budgets for families.
- Engage children first when greeting first time.
- Hates Flash, uses reflected light.
- Show raw, slightly modified and fully edited images so customer is away of how much work goes into their photographs. include timeline.



Hilary Wardaugh - HWP

- Weddings - 500 images
- Portraits - 70-80 images
- Family Generations - 15-30 images
- Family Portraits - 40 images.

- Cost of product should equal to around 10% of cost to produce.
eg $500 album = $5000 shoot/album.
- To design books use Photojunction, - MomentoPro prints books online.